SABRE Simulation - a simulation for those determined to learn and win.

A marketing and strategy simulation built for the professor who wants to stay relevant, make an impact and teach every student the skills they need to thrive in real-world situations.

Schools using SABRE

"SABRE is the number one ranked course in the Wharton MBA program."

The Sabre component is a major reason why the students love my course. Looking at all the archived simulations for my prior classes, it looks like that I have taught 24 Sabre classes over the last five years, going through a wide range of team dynamics, performance trajectories, and Sabre user experiences. I appreciate the opportunity of having used Sabre to enrich my students’ learning experiences and especially thank Ian for all his help along the way.

“The SABRE simulation is the best business simulation that I have encountered thus far. It's flexibility, ease of use and personal implementation makes it adaptable to almost any learning purpose. Overall, it is an outstanding business learning tool."

Thanks so much for sponsoring the use of your simulator for the BCITMA Annual Conference. We had Six teams compete, and saw a variety of different strategies implemented that came down to only a $2 million net difference between 1st and 3rd. Both Armarn and I had a great time helping, and we received overwhelmingly positive feedback from all the contestants.

Build a simulation that works for you

In SABRE we give you control - start your teams the way you want, choose the number of marketplaces to compete in, decide the attributes that matter, place your segments where you want them to be. We designed SABRE to truly be your simulation, built the way you want.

Focus on what matters most

Spend less time teaching the mechanics of the simulation and more time working with your students on strategy. There are no tricks in SABRE, no games - from naming R&D projects to launching products, everything in the simulation is designed to make the mechanics of running it as simple as possible. You focus on the teaching. We’ll focus on building you the most effective, relevant and intuitive simulation possible.

Take your students further

SABRE is designed to enable you to teach strategy on a granular level. We don't use an ideal point model - we focus on customers. Market segments in SABRE are formed of individual customers, allowing your students to deepen their understanding and create sub-segmentation strategies.

Join a global community

When you teach SABRE, you enter a global community of professors. See what they’re teaching, access syllabi and course notes. We’re proud to enable a community of the worlds strongest marketing professors, all dedicated to teaching excellence and each willing to share to make each other better.

A marketing and strategy simulation built for the professor who wants to stay relevant, make an impact and teach every student the skills they need to thrive in real-world situations.

Schools using SABRE

We all have that one professor that we remember above all others, the one with the tough class that raised the bar but was unmissable, the one that taught us the lessons that have stayed with us to this day.

Our goal with SABRE is to make sure that is you.

Build a simulation that works for you

Focus on what matters most

Take your students further

Join a global community

David Reibstein and Cam Tipping discuss
using SABRE in the classroom

A marketing and strategy simulation built for the professor who wants to stay relevant, make an impact and teach every student the skills they need to thrive in real-world situations.

Schools using SABRE

We all have that one professor that we remember above all others, the one with the tough class that raised the bar but was unmissable, the one that taught us the lessons that have stayed with us to this day.Our goal with SABRE is to make sure that is you.

Build a simulation that works for you

Focus on what matters most

Take your students further

Join a global community

David Reibstein and Cam Tipping discuss using SABRE in the classroom

We all have that one professor that we remember above all others, the one with the tough class that raised the bar but was unmissable, the one that taught us the lessons that have stayed with us to this day.

Our goal with SABRE is to make sure that is you.

David Reibstein and Cam Tipping discuss
using SABRE in the classroom