In SABRE we give you control - start your teams the way you want, choose the number of marketplaces to compete in, decide the attributes that matter, place your segments where you want them to be. We designed SABRE to truly be your simulation, built the way you want.
Spend less time teaching the mechanics of the simulation and more time working with your students on strategy. There are no tricks in SABRE, no games - from naming R&D projects to launching products, everything in the simulation is designed to make the mechanics of running it as simple as possible. You focus on the teaching. We’ll focus on building you the most effective, relevant and intuitive simulation possible.
SABRE is designed to enable you to teach strategy on a granular level. We don't use an ideal point model - we focus on customers. Market segments in SABRE are formed of individual customers, allowing your students to deepen their understanding and create sub-segmentation strategies.
When you teach SABRE, you enter a global community of professors. See what they’re teaching, access syllabi and course notes. We’re proud to enable a community of the worlds strongest marketing professors, all dedicated to teaching excellence and each willing to share to make each other better.