The British Columbia Institute of Technology ran a SABRE Simulation competition at their annual Marketing Association conference in January, 2020. As the SABRE Competition started, the conference went from the standard conference mode of ‘passive’, in which participants absorb content, to a heated and highly engaged competitive environment, with 6 student teams vying for first […]
Month: January 2020
3 Unorthodox Ways to Engage Introverted Students
We live in a commercially-driven world that prizes the extrovert. The ‘culture of personality’, in which the individual must take responsibility for creating – and selling – their personality, took root in North America in around 1910, around the time Dale Carnegie emerged (actually, Dales’ name was spelled ‘Carnagey’. He later changed the spelling of […]
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