The SABRE business simulation is used by business schools and executives worldwide for one simple reason – it works. SABRE transforms a classroom-based learning event into a dynamic, transformational experience. To be successful, knowledge must be applied – this means concepts and tools of strategy become embedded lifelong skills. The acquired competency for dissecting complex business problems into solvable components are readily transferred to real life issues.

In SABRE Solo students are tasked with the management of a company, competing within the virtual SABRE market for market share and profit. Each student or team competes in their own SABRE Solo simulation against pre-determined, automated competitors set by the SABRE simulation.  

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SABRE Solo Course Format

SABRE Solo is scaled down from the full SABRE Strategy experience. Our suggested course format is below.  

• Program Duration: 16 – 24 hour program
• Program Structure: 4 sim decisions, 5-6 classroom sessions
• Suggested Format: 

1. 1. Classroom Session 1: Introduction to the program & the Six Pillars of Strategy (Intro to Strategy)
   2. Simulation decision round 1
   3. Classroom Session 2: Market Segmentation & Evaluation
   4. Simulation decision round 2
   5. Classroom Session 3: Portfolio Management
   6. Simulation decision round 3
   7. Classroom Session 4: Product Positioning
   8. Simulation decision round 4
   9. Classroom Session 5: Evaluation of Strategy & discussion of learnings from the SABRE Experience

The exam format of SABRE Solo replicates real market conditions and objectively assess students’ applied learnings in a simulated environment. First launched as the exam for the Wharton MBA program in 2019, the SABRE Exam has now been made available globally. Says Professor David Reibstein of Wharton Business School, “This was a way to determine if they actually had learned and for them to demonstrate that when they were all on equal footing with other students.  I am convinced this is a fair test.”

The SABRE Sustainability Business Simulation is specifically designed to help you prepare students for a new sustainable world as they take on a decision-making role in an industry in transformation. The market may be simulated but the competition is real. It’s here, where hard decisions must be made, that platitudinal ideas of sustainability meet hard financial realities. SABRE Sustainability creates a rich classroom environment where ideas are debated and decision making tools can be introduced.

SABRE Sales Force Manager uses real territory data to teach regional managers the importance of resource allocation. To be successful in this simulation, sales managers must learn to analyse their region, understand their customers and align their sales resources to best capture their opportunities.

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Sales Force Manager Suggested Course Format

• Program Duration: 12-16 hour program
• Program Structure: 4 simulation decisions, 4-5 classroom sessions
• Suggested Format:

 

1. 1. Program introduction + Effective Managers vs Others + Six Pillars of Strategy
   2. Sim decision 1
   3. Portfolio Management + resource allocation + developing and plotting your portfolio
   4. Sim decision 2
   5. Deciling and calculating Return on Sales Call
   6. Sim decision 3
   7. Customer response curves and New product launches
   8. Sim decision 4
   9. Final classroom session & course overview, learnings from the SABRE Experience

 

Not all customers are created equal. Everyone knows the 80 – 20 rule, yet few apply it. The SABRE Sales Force & Key Account Manager Masterclass gives management students the opportunity to discover for themselves the true cost of ineffectively allocating their time. Strategic tools are then introduced and applied in the simulation to see if results can be improved. These same tools are easily applied to a real sales territory.

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SABRE Sales Force Suggested Program Format

• Program Duration: 8-10 hours
• Program Format: 2-3 simulation decisions, 2-3 classroom sessions
• Suggested Structure:

 

1. 1. Introduction + Six Pillars of Strategy
   2. Sim decision 1
   3. Customer segmentation & deciling
   4. Sim decision 2
   5. Customer Targeting – 9-box grid
   6. Sim decision 3
   7. Program close & lessons from the SABRE Experience

 

The StHEALTH simulation (Strategic Healthcare), is built specifically for the Healthcare & Pharmaceutical industry. In the StHEALTH simulation, teams learn to think strategically, challenge each other and share an experience which develops into a bond that will span their lifetime. The simulation places students in a competitive environment, allowing them to experience the effect of their decisions in a simulated healthcare-specific market.

The SABRE Optometry simulation was developed in partnership with NECO and Essilor USA to better equip new optometry graduates for the business of operating their own practice. Ideal for teaching sector specific retail strategy, the focus in this simulation is running a retail business that sells both products and services. Students must buy and operate their optometry practice, manage the product and service portfolio, as well as pricing, inventory, stock, staffing, promotion, capital equipment, etc.