The Italian Job

Boil it down to its core and the goal of a market driven business strategy is to ensure the resources of your firm (people’s time and money) are aligned with your best market opportunities.    Anything less and your firm is burning resources.   However, aligning resources with opportunities is only half the battle.  The other equally important half […]

Read More… from The Italian Job

BCIT Runs Annual SABRE Competition

The British Columbia Institute of Technology ran a SABRE Simulation competition at their annual Marketing Association conference in January, 2020. As the SABRE Competition started, the conference went from the standard conference mode of ‘passive’, in which participants absorb content, to a heated and highly engaged competitive environment, with 6 student teams vying for first […]

Read More… from BCIT Runs Annual SABRE Competition

3 Unorthodox Ways to Engage Introverted Students

We live in a commercially-driven world that prizes the extrovert. The ‘culture of personality’, in which the individual must take responsibility for creating – and selling – their personality, took root in North America in around 1910, around the time Dale Carnegie emerged (actually, Dales’ name was spelled ‘Carnagey’. He later changed the spelling of […]

Read More… from 3 Unorthodox Ways to Engage Introverted Students